Master in Brand Design , Riga

A unique study program based on an interdisciplinary approach and combining design, management, marketing and information technology.

This program prepares specialists who will be able to create the organization′s visual identity and visual communication in accordance with its business philosophy, strategy, using modern design solutions.

The program is based on a team of professionals who not only teach, but also work in the field of design, marketing and brand management.

The goal of the program is to provide students with knowledge, skills, and competencies in design so that they can build the visual identity and visual communication of any organization in accordance with its business philosophy using modern design solutions. So that they can combine the beautiful, the aesthetic with the rational and the functional. And don′t most of us want that? We develop creativity, critical thinking and flexibility on a daily basis in order to be able to learn and work in changing conditions and to quickly search for innovative solutions to scientific and work problems, and we pass this on to every student.

The skills and competencies that can be acquired in the Brand Design program will become increasingly in demand in the future. This program is a story about the ability to notice what elements are missing in today′s world and business environment, connect them together and offer a way to learn and apply them. There is a need for professionals and leaders around the world who can combine art and design with business strategy.

Today, design has become an integral part of business management: “design is part of the business DNA because there are three design legacies that have organizational components: traditions or practices (applied design methods), approaches (focused on individuals, oriented toward processes, problem resolution or cost minimization) and organizational purposes (visions, missions and strategic objectives) ”(Junginger, 2015).

Design has become one of the strategic factors that determine a company′s competitiveness and also forms the company′s intellectual capital.

Porduct SKU : 8338218